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Brand protection is a crucial aspect of any business’s success. It involves taking a comprehensive approach to identify and mitigate potential threats to a brand’s reputation. Such as counterfeit products, intellectual property infringement, and online reputation attacks. Failure to address these threats can lead to damage to the brand’s reputation and financial loss. Therefore, it …

The Importance of Brand Protection: Safeguarding Your Business Read More »

As companies grow and become more successful, they often become targets of counterfeiters and other intellectual property thieves who seek to capitalize on their brand recognition and goodwill. This is where brand protection comes in, as it offers a range of tools and techniques that companies can use to safeguard their intellectual property and prevent …

What is Brand Protection and How to Safeguard Your Company Read More »

Online reputation has become one of the most important factors behind a hotel’s performance. The hotel’s image is directly linked to it, which in turn relates to the financial performance of the hotels. Thus, hoteliers must take steps to address and maintain online reputation management for hotels appropriately. To manage their property’s reputation in the …

Want to Improve Your Hotel’s Reputation Management? Read This! Read More »