As a business owner, receiving positive reviews on Google can significantly impact your online reputation and drive traffic to your website. However, Google recently implemented a new review gatekeeping system that could hinder your ability to collect reviews from customers. In this article, we’ll explore what this new system entails and share some tips and strategies to help you navigate it successfully.
Google’s new review gatekeeping system aims to prevent fraudulent reviews from being posted on businesses’ Google My Business (GMB) listings. This new system requires customers to have a Google account and a history of leaving reviews before they can submit a review for a business.
The intention behind this system is to increase the reliability and authenticity of reviews on GMB listings. However, this can also make it more difficult for businesses to receive reviews from customers who may not have a Google account or who have not previously left reviews.
Here are some tips and strategies to help you navigate Google’s new review gatekeeping system and ensure that your business continues to receive valuable reviews from customers:
Encourage Customers to Create Google Accounts
Provide Clear Instructions for Leaving a Review
Use an Online Review Management Tool
Focus on Customer Experience
Engage with Customer Reviews
Google’s new review gatekeeping system can be a challenge for businesses, but it’s not impossible to overcome. By encouraging customers to create Google accounts, providing clear instructions for leaving a review, using online review management tools, focusing on customer experience, and engaging with customer reviews, you can continue to receive valuable reviews on your GMB listing.
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