In this article, we will be discussing Google’s review policy requirements that businesses should comply with to generate reviews and improve their ratings on Google.
Google’s review policy ensures the authenticity and usefulness of reviews, which is why reviews that violate the site’s policy are rejected or removed from Google Maps, Google My Business, and Google Search. The main reason behind a Google review not showing up is problematic review formatting that violates the site’s policy. Therefore, businesses need to understand the requirements in Google’s review policy to stay compliant and increase their reviews and ratings.
Unlike Yelp, Google does not prohibit businesses from requesting reviews from their customers. In fact, Google provides a free digital Marketing Kit of stickers, posters, social posts, and other types of materials designed to encourage business owners to ask their customers for reviews. However, businesses should avoid choosing specific types of customers to leave their business with specific types of reviews as this practice is called “review gating,” which is strongly discouraged by Google.
Review gating is a business practice that involves selectively soliciting positive reviews from customers. This practice is not allowed in Google’s updated review policy, and businesses should not “discourage or prohibit negative reviews or selectively solicit positive reviews from customers.”
Reviews with prohibited or restricted content violating Google’s review policy can be removed from your Google My Business listings. The types of content that are not allowed include:
Businesses should be familiar with Google’s review policy requirements to generate reviews and improve their ratings on Google. Google provides a free digital marketing kit of stickers, posters, and other types of materials that businesses can use to encourage their customers to leave reviews. However, businesses should avoid selectively soliciting positive reviews from their customers, as it is against Google’s review policy. Moreover, reviews should not contain prohibited or restricted content that violates Google’s review policy. For more information on Google’s review policy, businesses can visit the official Google My Business Help Center.
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