Rocket Review tool

Navigating the Requirements of Google’s Review Policy

In this article, we will be discussing Google’s review policy requirements that businesses should comply with to generate reviews and improve their ratings on Google.

Requirements in Google’s Review Policy

Google’s review policy ensures the authenticity and usefulness of reviews, which is why reviews that violate the site’s policy are rejected or removed from Google Maps, Google My Business, and Google Search. The main reason behind a Google review not showing up is problematic review formatting that violates the site’s policy. Therefore, businesses need to understand the requirements in Google’s review policy to stay compliant and increase their reviews and ratings.

It’s Okay for Businesses to Ask Customers for Reviews

Unlike Yelp, Google does not prohibit businesses from requesting reviews from their customers. In fact, Google provides a free digital Marketing Kit of stickers, posters, social posts, and other types of materials designed to encourage business owners to ask their customers for reviews. However, businesses should avoid choosing specific types of customers to leave their business with specific types of reviews as this practice is called “review gating,” which is strongly discouraged by Google.

Don’t Practice Review-Gating

Review gating is a business practice that involves selectively soliciting positive reviews from customers. This practice is not allowed in Google’s updated review policy, and businesses should not “discourage or prohibit negative reviews or selectively solicit positive reviews from customers.”

Reviews Shouldn’t Contain Prohibited or Restricted Content

Reviews with prohibited or restricted content violating Google’s review policy can be removed from your Google My Business listings. The types of content that are not allowed include:

  • Spam, fake, or duplicate content
  • Reviews that impersonate or represent, without authorization, a current or former employee or owner of the business
  • Reviews that contain profanity, hateful, or sexually explicit language, or personal attacks on others
  • Reviews that reveal confidential or personal information, such as credit card numbers, social security numbers, or other confidential or personal information.

Businesses should be familiar with Google’s review policy requirements to generate reviews and improve their ratings on Google. Google provides a free digital marketing kit of stickers, posters, and other types of materials that businesses can use to encourage their customers to leave reviews. However, businesses should avoid selectively soliciting positive reviews from their customers, as it is against Google’s review policy. Moreover, reviews should not contain prohibited or restricted content that violates Google’s review policy. For more information on Google’s review policy, businesses can visit the official Google My Business Help Center.

At, we provide businesses with the best possible tools to generate reviews for their businesses while also helping with SEO reviews. Visit our website today to learn more about our services and get started with generating more reviews for your business.


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Rocket Review - Get More Positive Reviews for Your Business Automatically

Rocket Review is a tool that helps businesses increase their online reputation and generate more positive reviews without having to ask for them. With its automated texting and email system, monitoring dashboard, and win-back feature for negative reviews, Rocket Review makes it easy to take control of your business's online presence and increase leads and sales.

The SMS field must contain between 6 and 19 digits and include the country code without using +/0 (e.g. 1xxxxxxxxxx for the United States)