Are you worried about how your business is perceived online? If so, you’re not alone. A bad reputation or negative review can seriously damage your bottom line, making it crucial to manage your online reputation. Online reputation management, often abbreviated as ORM, involves monitoring, analyzing, and improving your digital footprint to ensure it reflects positively on you. ORM is essential to create a loyal customer base, drive repeat purchases, and encourage word-of-mouth referrals.
In this article, we’ll explore the benefits of implementing ORM for your business and provide you with best practices to get started.
A 2020 survey showed that 94% of US online customers were more likely to buy from businesses with positive reviews. In contrast, 92% said they would avoid businesses with negative reviews. ORM helps to ensure your online presence accurately reflects your business, build a healthy brand reputation, and establish a loyal customer base. With ORM, you can mitigate negative reviews and manage them before they cause irreversible damage.
A solid online reputation helps you expand your reach, gain new customers, and increase brand awareness. Optimizing your online presence is a vital part of modern marketing strategy. It can be achieved through social media and search engine optimization (SEO). Social media can help attract potential clients with whom you may not have had direct contact before. For instance, Jason Oppenheim, the co-founder of The Oppenheim Group, received over 15,339 likes on a single Instagram post, expanding his reach and increasing brand awareness. However, SEO is a long-term strategy to secure a top spot in the go-to resource for information.
ORM also builds credibility by demonstrating transparency and responsiveness to customer feedback. By providing a platform for customers to share their experiences, businesses can listen and respond to their concerns. This enhances the customer experience, builds customer loyalty, and strengthens brand credibility.
To achieve the best results, businesses should follow some essential best practices for ORM.
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