Dental practices are becoming increasingly dependent on online reviews to attract new clients. In today’s world, where over 75% of people in the US own smartphones, potential clients often rely on local reviews to find highly-recommended dental providers. With over 60% of people indicating that reviews are a critical factor in their decision-making process, it is essential for dental practices to focus on their online reputation.
Studies have shown that online reviews play a crucial role in the selection process for potential clients looking for dental services. A survey about the importance of dental office reviews found that nearly 63% of respondents considered them to be critical in their decision making. The survey also showed that Google reviews were considered the most important, with Healthgrades taking second place.
According to the 2018 Local Consumer Review Survey by BrightLocal, 86% of consumers read reviews of local businesses, and 57% stated they would only use businesses with 4-star (or higher) ratings. Additionally, research has shown that 91% of people regularly or occasionally read online reviews, and 84% trust them as much as a personal recommendation. It only takes one to six reviews for 68% of people to form an opinion.
When focusing on online reviews, it is essential to think about both general review sites and industry-specific ones. The survey mentioned earlier showed that the most important review site for people seeking dental services is Google, followed by Facebook and Healthgrades.
Google/Google My Business is the most heavily used search engine in the US, with 46% of users looking for local companies. As a result, having strong reviews on this site is crucial for potential clients to see.
Facebook is widely used for numerous purposes, including recommendations for service providers. The site tries to link directly to a business page and show its rating, so it is important for dental practices to maintain high ratings on this social media site.
Healthgrades is used by over 100 million people when seeking healthcare providers and contains data on over three million providers in the US alone. Being listed on this site is crucial for attracting new clients and maintaining a strong online reputation.
Improving your online reputation can be a challenging task, but it is essential for attracting new clients and maintaining a successful practice. Here are a few tips to help improve your dental practice’s online reputation:
By implementing these tips and focusing on improving your online reputation, you can attract new clients and maintain a successful dental practice.
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