In today’s digital age, the majority of car buyers, including those looking for trucks and caravans, conduct extensive research online before making a purchase. From researching the vehicle itself to evaluating the dealership’s reputation, the importance of online reviews cannot be overstated. With 9 out of 10 people trusting online reviews as much as personal recommendations and 95% reading reviews before making a purchase, it’s crucial for dealerships to prioritize reputation management.
A dealership with no reviews may raise red flags for potential customers, leading them to choose a better-reviewed competitor. On the other hand, positive reviews can help boost a dealership’s credibility and increase customer trust. In fact, studies show that responding to negative reviews with solutions can even turn them into positive ones. 33% of customers who received a response from a company after posting a negative comment ended up revising their review to a positive one, while 34% deleted their original negative review altogether.
Responding to all reviews, both positive and negative, shows customers and search engines that a dealership values customer opinions and good service. In fact, search engines like Google reward responsive businesses with better rankings in search results. Reviews now account for 15.44% of how Google ranks a business, up from 10.8% in 2015.
It’s also important to note that Google My Business review pages cannot be turned off like Facebook. Turning off a review page may drive customers to post negative feedback on other pages, such as Yelp, that a dealership cannot control. By getting reviews on a dealership’s own pages, they can control the message by responding, acknowledging, and offering solutions if necessary.
Continuing to receive new reviews alerts Google to fresh content for a dealership, and helps it rank higher in online search results. Additionally, customers often read recent reviews before making a purchase. If a dealership suddenly stops receiving new reviews, it may appear suspicious and deter potential customers.
RocketReviewTool.com offers both a basic package for $79+gst per month and a managed premium package for $150+gst per month. The managed service includes a dedicated account manager who responds to all reviews on a dealership’s behalf and will pass on any negative reviews for the dealership to handle. This allows dealerships to focus on providing excellent customer service and closing more sales.
Online reviews play a significant role in how car buyers perceive and choose a dealership. From increasing customer trust to improving search engine rankings, the importance of reputation management cannot be overlooked. So, why wait? Start prioritizing online reviews and enhance your dealership’s online presence today with RocketReviewTool.com.
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