As a dental practice, it’s crucial to understand the power of patient reviews in today’s digital world. 85% of consumers trust online reviews as much as recommendations from friends and family, and 73% of them have more trust in a local business with positive reviews. On the flip side, negative reviews can be just as impactful, as 94% of customers say an online review has convinced them to avoid a business.
According to Dentistry IQ, approximately 50% of current patients would leave their network just to have a doctor with favorable online reviews. That’s why it’s crucial to make sure your dental practice is consistently gathering 5-star reviews that can help attract new patients and retain current ones.
At the core of it all, quality dental care is the foundation of good reviews. From the initial consultation to customer service to the quality of care, it’s important to make sure patients are having a superior experience at your practice. Continuously assess your in-house operations and customer service protocols to ensure you’re providing the best care possible to every patient.
Nothing beats a happy, satisfied patient who’s ready to rave about your services. These are the patients you want to ask to endorse your practice by leaving a positive review. Asking for a review is a win-win process: Patients will feel valued for their opinion and empowered to continue spreading the word about your practice.
Incorporate positive reviews into your marketing strategy by including them in your social media, digital ads, radio ads, and other marketing channels. Not only will this motivate other patients to leave a review, but it can also be instrumental in attracting new patients. Positive reviews are a form of online word-of-mouth marketing, and promoting them can help boost your success.
Having an online presence comes with pros and cons. Although you may try to make everyone happy, there will be times when a patient is not satisfied with your services. They’re most likely to share negative reviews, which have the potential to hurt your business.
That’s why online reputation management is essential. If you find your dental practice being targeted by bad reviews, address them immediately, as 53% of customers expect businesses to respond within a week. Claim your accounts on Yelp, Google My Business, and Healthgrades to be able to respond to any negative reviews or even have them removed.
Having positive patient reviews is a surefire way to help your dental practice thrive. When putting together your marketing plan, make sure to prioritize a strategy to gather positive reviews from your patients. By doing so, you’ll be on track to acquiring new patients while retaining current ones, and positive reviews will be key to achieving your goals.
So, ready to boost your dental practice with positive patient reviews? Check out Rocketreviewtool.com to help you get the reviews your business needs to succeed!
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