Are you aware that online reviews can play a crucial role in the success of your dental practice? With the advent of technology and digitalization, patients are now turning to the internet to evaluate and choose dental providers. As a result, the reputation of your practice and the way it is perceived online has never been more important.
Studies show that 94% of patients use online reviews to evaluate dental providers and 72% of them look at reviews as their first step in finding a new provider or to confirm practice credentials. Positive reviews can help patients build trust and confidence in your practice, which can lead to an increase in patients.
Moreover, online reviews serve as a key ranking factor for Google Search. This means they can help you with search engine optimization (SEO) and show up organically on Google search. Google views positive reviews as evidence of your business’s expertise, authority, and trust (EAT), so having a range of positive reviews can help your practice show up when a patient searches for a new dental provider.
Let’s take a closer look at a prospective patient’s journey and how reviews can play a role in their decision-making process. Suppose a mother is looking for an orthodontist for her daughter who needs braces. She may receive a recommendation from her general dentist or a close friend.
Before making an appointment, the mother will likely do some online research to find out more about the practice. If your practice has an optimized website and a strategic Google Ads plan in place, she will be able to find all the information she needs, including your five-star online reviews.
If she visits your website, a centralized reviews page where she can read recent reviews from your current patients can provide her with an understanding of your practice.
If the mother decides to convert and bring her daughter to your practice, you can leverage this opportunity by sending her a review request via text. This will help you add to your range of positive reviews, which can improve your EAT and increase your chances of appearing higher in Google search results.
To establish a solid review strategy and improve your EAT, it’s essential to have a patient review program in place for your practice. You should also be prepared for negative feedback and have a plan in place to turn negative reviews into positive opportunities for your practice.
Are you ready to take your dental practice to the next level with the power of online reviews? At RocketReviewTool.com, we provide businesses with the tools and resources they need to get more reviews and improve their online reputation. Start getting the reviews you deserve today and visit RocketReviewTool.com.
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