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What You Need to Know About Google’s Guidelines on Local Reviews

We all know how important online reviews are for businesses. They can be the deciding factor for a potential customer when choosing between two businesses, and can even impact a business’s search engine rankings. That’s why it’s crucial to understand Google’s updated policy on local reviews, which now includes a line that says discouraging or selectively soliciting positive reviews is not allowed.

This policy isn’t exactly new, but Google is now being more explicit about it. 

So, what does this mean for your business? It means you need to be careful when soliciting reviews from customers. You can’t discourage customers from leaving negative reviews, nor can you selectively solicit only positive reviews. This is a violation of Google’s guidelines and can lead to reviews being removed or, even worse, your business being suspended from Google Search.

Here are some dos and don’ts to keep in mind when soliciting reviews for your business:

  • Encourage customers to leave honest reviews
  • Respond to all reviews, both positive and negative
  • Make it easy for customers to leave reviews by providing links or instructions
  • Offer incentives for leaving positive reviews
  • Discourage customers from leaving negative reviews
  • Pay for reviews or use fake reviews

It’s important to remember that while reviews can be beneficial for your business, they need to be honest and unbiased. If you’re caught violating Google’s guidelines, it can have serious consequences for your business’s online presence.

To help you manage your reviews and ensure they’re honest and unbiased, consider using a tool like With, you can easily request and manage reviews from customers, as well as monitor and respond to all reviews in one place. This can help you improve your business’s online reputation and ensure you’re following Google’s guidelines on local reviews.

Google’s policy on local reviews is a reminder that honesty and transparency are key when it comes to online reviews. As a business owner, it’s important to follow Google’s guidelines and ensure your reviews are honest and unbiased. By doing so, you can improve your online reputation and attract more customers to your business.


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Rocket Review - Get More Positive Reviews for Your Business Automatically

Rocket Review is a tool that helps businesses increase their online reputation and generate more positive reviews without having to ask for them. With its automated texting and email system, monitoring dashboard, and win-back feature for negative reviews, Rocket Review makes it easy to take control of your business's online presence and increase leads and sales.

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