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Why Online Reviews are Crucial for Healthcare Professionals


The online world has revolutionized the way we live and work, and it has even transformed the way we find doctors. People used to ask for referrals from their friends and family, but now they turn to Google to find healthcare professionals. With the increase in internet usage and the rise of social media, people have become more reliant on online reviews to make informed decisions. In this article, we will discuss the importance of online reviews for doctors and how they can help you attract more patients to your practice.

Proof in the Numbers


According to a 2019 BrightLocal survey, 76% of consumers trust online reviews as much as personal recommendations. This number increases to 84% when it comes to 35 to 54-year-olds. This indicates that online reviews are just as important as personal recommendations for healthcare professionals. This survey also found that on average, people read ten reviews before they trust a business. Thus, having multiple positive reviews can make your practice more trustworthy and appealing to prospective patients.

Online Reviews and Patients


Another survey by Software Advice found that 90% of patients use online reviews to evaluate doctors, and 71% of patients look at online reviews for doctors as the first step in finding care. Patients want to know what to expect when they visit a doctor and online reviews are an excellent way to give them an idea of the service you provide. They want to see that other patients had a positive experience with your practice and feel confident that they will receive the same level of care.

The Importance of Google Reviews


According to StatCounter, 92% of online searches are performed on Google’s search engine. This means that Google reviews are more important than ever when it comes to online reviews. Google pretty much runs the show with online search these days, and having a good rating on Google can boost your practice’s visibility and online reputation. By claiming your Google My Business (GMB) listing and collecting reviews, you can increase your online presence, reach a wider audience, and gain the trust of potential patients.

The Timing of Reviews


When it comes to the timing of online reviews, consumers tend to trust recent reviews more than older ones. Approximately 84% of internet users believe that reviews older than three months aren’t relevant. As a healthcare professional, you need to consistently bring in online reviews to stay relevant and trustworthy to those in search of healthcare.

Positive Reviews


The more positive reviews you have, the better. People are more likely to leave a review when they have a strong negative emotion, and this could hurt your online reputation. Therefore, it’s important to encourage happy patients to leave reviews. This can be done by providing excellent service, asking patients for their feedback, and making it easy for them to leave a review on Google or other review sites.

At Rocket Review Tool, we understand the importance of online reviews for healthcare professionals. Our tool allows you to collect and manage reviews in one place, helping you monitor and improve your online reputation. Sign up now to boost your online reputation and attract more patients to your practice.

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